Twitter hashtags can help you make conversations and disparate posts centered around a given topic. They are formed by using the pound sign (#) in front of the word without spaces or punctuation. The good thing about using hashtags is that users can find all posts around the given topic, event, mood, theme, and more. That makes it a great tool for marketing campaigns and gathering ideas. Also, you can use it to join various conversations.
Including popular and trending Twitter hashtags in social media is a good way of boosting your messages to reach people beyond your followers. When using popular hashtags in a post, you expose the content to every person discussing that given topic and looking at messages that are quite relevant to that particular subject. You can also use hashtags to find Twitter trending now topics. To utilize the power of the hashtag, you ought to know the ones that work best for your strategy and brand.
How Do Hashtags work?
Whenever a Twitter user adds a hashtag to the post, it is easily indexed by Twitter and becomes discoverable or searchable by others. When a person clicks on that given hashtag, he or she is brought to a page that aggregates all posts with the same hashtags. This is done in real-time. When a keyword picks up adequate momentum, it becomes trending. However, trending is not only a matter of a popular hashtag. You should note that the trending topics are unique and based on social connections, interests, and location.
How to Use Hashtags
The process of using a hashtag on a Twitter post is simple as you only need to add # sign before a phrase or a single word, without punctuation or spaces. Moreover, you can include numbers in the hashtags. Typing out a hashtag is sufficient; there are situations you should learn how to get most out of them.
Before you settle on a particular hashtag, ensure you search Twitter for it. Ideally, you want to ensure that the body uses the same hashtag, and it is not tied to anything outside or negative about your brand. If the hashtag was used many years back, you could use it safely. However, if a well-known brand is using it, it is likely to create a lot of confusion and even make the legal team cringe.
Make It Short
Whether you are typing a Tweet or text, missing a character or even misspelling a word does happen at times. If your hashtag is long, there is likelihood that a user will make a typo when trying to tweet it.